How McDonalds and Doodles Use Animation to Bring Back NFTs

McDonald’s Teams Up with Doodles for Animated Coffee Cups
The Short-Lived Hype of NFTs
Bringing Animation Back with McDonald’s
What Makes Doodles Unique?
Problems NFTs Face Today
How Animation is Changing Marketing
Frequently Asked Questions

McDonald’s Teams Up with Doodles for Animated Coffee Cups

VANAS Online Animation School offers Animation, Visual Effects, and Video Game programs. To launch your career, visit https://www.vanas.ca.

Imagine grabbing your favorite McCafe coffee, and instead of the usual cup design, you see colorful, cartoon-style characters right on it. That’s what McDonald’s is doing by partnering with Doodles, a digital art project. These fun and creative designs aren’t just for decoration—they’re part of a plan to make people excited about NFTs again.

The Short-Lived Hype of NFTs

A couple of years ago, NFTs were everywhere. Everyone from celebrities like Jimmy Fallon to big brands like Budweiser was talking about them. NFTs, or non-fungible tokens, are like digital collectibles that you can own. People paid crazy amounts of money for them—some even spent millions on digital art pieces like the famous "Bored Apes."

But the hype didn’t last. By the end of 2022, NFT trading had dropped by 97%. People got bored, and scammers made it hard to trust the whole system. Projects like Doodles started focusing on other things besides NFTs, like creating fun and engaging digital worlds.

Bringing Animation Back with McDonald’s

Now, McDonald’s is trying something new with Doodles. They’ve added Doodles’ animated characters to their holiday coffee cups, turning a simple coffee run into something creative. These designs aren’t just about looking cool; they celebrate the power of animation to make everyday moments more fun.

Through McDonald’s app, customers can even interact with digital assets connected to these characters. It’s like stepping into a mini animated world while sipping your morning coffee.

What Makes Doodles Unique?

Doodles started as an NFT project but quickly became more than that. The team behind Doodles didn’t just want to sell digital art; they wanted to build a whole brand based on creativity and animation.

The best part? Doodles fans have been dreaming of this kind of collaboration for a long time. The company’s Chief Marketing Officer, Tariq Hassa, said, “The Doodles’ fanbase has fantasized about a McDonald’s collab, and it’s only fair to say THEY made it happen.”

By blending Doodles’ animated style with McDonald’s iconic coffee cups, this partnership is turning everyday items into pieces of art.

Problems NFTs Face Today

NFTs sound cool, but they’ve got some big challenges. One of the biggest issues is scammers. Fake accounts and phishing links have made it risky for people to trust anything in the NFT world.

Doodles knows this problem all too well. They even posted warnings on their social media to help fans avoid scams, reminding them not to click on suspicious links. This shows how tricky it can be to keep digital art projects safe and trusted.

How Animation is Changing Marketing

Marketing doesn’t have to be boring. McDonald’s and Doodles are proving that animation can make even the most ordinary things—like coffee cups—super exciting. By using animation, they’re connecting with people on a personal level and making their brand stand out.

Animation has the power to tell stories, share ideas, and spark emotions. That’s why so many companies are using it to create ads, social media posts, and even interactive experiences. Whether it’s a McDonald’s coffee cup or an ad for a video game, animation makes everything more fun and engaging.

VANAS Online Animation School offers Animation, Visual Effects, and Video Game programs. To launch your career, visit https://www.vanas.ca.

Frequently Asked Questions

Why is McDonald’s working with Doodles?

McDonald’s teamed up with Doodles to make their coffee cups more creative and bring attention to digital art and animation.

What are NFTs, and why were they so popular?

NFTs are digital collectibles that people can buy and own. They became popular because they were new and unique, but the hype didn’t last long.

Why did NFT trading drop so much?

A mix of scams and people losing interest caused the huge drop in NFT trading.

How does animation help with marketing?

Animation can make everyday things exciting and memorable, which helps brands connect with their audience.

Can animation be a career?

Absolutely! Animation is used in movies, video games, advertising, and more. You can even learn animation skills at places like VANAS Online Animation School to start your career.

Animation is everywhere—from your favorite movies to the designs on coffee cups. It’s not just about creativity; it’s a way to connect with people and share stories.

VANAS Online Animation School offers Animation, Visual Effects, and Video Game programs. To launch your career, visit https://www.vanas.ca.